rif marketing
R.I.F. stands for Riley Iveryn Flagle.
Me and Financial Marketing
I'm currently running my own small financial publishing company. We acquire leads for our own lists on Adwords, Youtube, Facebook, Taboola, etc. We produce daily editorial for our newsletters, and monetize them with finpub offers, generally on a CPA basis.
If you're interested in having us run your offer, I'm happy to do so on a CPA. If you're interested in CPC traffic or buying leads, I'm also open to that.If you just want to talk shop or want help w/ anything, I'm an open book and I love what I do, so hit me up.
Here's a little bit about me:
Background
- Background in statistics and web development
- Amazon affiliate since 2008. Organic traffic
- Started at MMP as web developer in 2013.
- Responsible for acquiring over 650k paid subscribers
- Countless free subscribers - (20mm?)
- Responsible for end to end user monetization.
- Responsible for end to end user monetization.
Ad Tech
- Approximate Lifetime Spends:
- Facebook: $180mm
- Adwords/YT: $50mm
- Yahoo Gemini: $50mm
- Taboola: $35mm
- Outbrain: $25mm
- RevContent: $10mm
- DSPs/Direct Buys: $20mm
- TV & Radio: $5mm
- Awarded $50,000 several times by Facebook for performing tests and providing reports.
- First advertiser to test and help develop Google Smart Display (formerly "Full Auto") campaigns.
- Worked closely with head engineer of the technology to develop targetting model.
- Helped Facebook develop optimization proxies - such as optimize for clicks or page views while their model gathers data on actual conversions.
- Worked closely with Yahoo engineers to develop their native video advertising and bid multiplier functionality
- Discovered a major flaw in Google's real-time analytics reporting; partially responsible for sweeping change in how Google tracks real-time data.
- Built several custom Google Analytics interfaces for efficient reporting.
- Built replacement for Google Analytics, without sampling, higher accuracy, and ability to track email and push notifications.
- Built custom click server (similar to Cake), opinionated for financial publishing.
- First in Agora to adapt SMS, messenger and push notification marketing
Copy
- Wrote top of funnel copy that's been responsible for more than 390,000 front end sales
- Wrote full promotional packages responsible for almost 50,000 front end sales
- Wrote upsell copy responsible for adding more than $40 dollars to cart value for multiple promotions
- First at Agora to create front end sales sequences/launch funnels
- Onboarded and trained several copywriters; Helped lead MMP's copywriter bootcamp.
If you think there's something I can do for you, or you just want to talk about marketing, feel free to contact me at talktome@rif.marketing
